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A lot of people seem to think it takes weeks (or even months) to get indexed in Google, but that's just not true.  Almost anyone can get his or her site crawled and indexed in two weeks or less - sometimes you can even be listed in the Google index in as little as a few hours!

There are several ways to get indexed quickly.  All of them involve getting links to your site on other sites that have high PageRank, or sites that are updated often and get crawled frequently by search engine spiders. 

You don't have to pay to do this.  There are plenty of ways to get these types of links to your site without paying a penny. One of the easiest ways to get indexed quickly is to ping your site.  You don't have to own a blog to ping your site at places like pingoat.com or pingomatic.com.  

Just add your site's name and URL, and leave the RSS feed link blank.  (It's not necessary.)  Sometimes this technique alone can get you indexed in a day or two. Next, you should submit your link to various social bookmarking sites.  

These sites get crawled several times a day, so they can be a very good way to get your own site crawled and indexed quickly.  You should get an account at all of the major bookmarking sites.  Don't miss StumbleUpon, Digg, Furl, del.ico.us, and Slashdot.  

Press releases can be very helpful in getting your site crawled and indexed quickly.  Most of the more popular press release sites have good PageRank, get crawled often, and can even get your press release posted on a number of different sites that borrow news from the PR directories.  Sometimes it can be worth submitting a press release simply for the ease and speed of being indexed.

Article marketing is another way to get indexed fast.  Submitting an article or two can also help you get backlinks, better PageRank, and targeted traffic to your site.  A lot of article directories have very good PageRank, so it definitely has benefits other than just quick indexing.

Blog commenting can be a very good way to get indexed quickly. You'll need to find blogs that don't have the "nofollow" tag, because blogs that have "nofollow" won't let search engines crawl the links anyway.  

This is debated by SEO experts - some saying the "nofollow" tag doesn't even matter, since some search engine spiders ignore them anyway. Others claim you might get a small amount of traffic from the blogs themselves, but "nofollow" blogs will do nothing to help you get indexed faster.

You should also make sure you do all you can to maximize the ability of spiders to crawl your site.  You should have links that are easy to find and follow, use text links instead of only image links, don't use Flash or image maps unless you also have text links for spiders to follow, and make sure you keep your site as clean as possible.  Having too many links on your main page can confuse spiders, and your site may not be indexed properly.

Forums often get crawled on a regular (daily) rotation since the content is updated often.  Popular forums have had posts on their site show up on Google just minutes after they're posted!  It's very common for posts on very popular forums to show up in Google in less than 24 hours.  Posting a small link in your signature on some of these forums can help you get your site indexed quickly. 

Finally, you can exchange links with other webmasters in your niche.  This a great way to build backlinks, and if their sites get crawled often, you'll be adding to the chance that your site will be crawled and indexed quickly, too.  Link exchanges won't penalize your site, either - unless you amass too many too soon - so stick with organic growth (a few a day) and it shouldn't put up any red flags for the search engines.

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Pay-per-click marketing can be a very difficult thing to master.  A lot of people have spent hundreds or even thousands of dollars before they learned to make a profit.  Some people never become profitable, and give up after losing a considerable amount of money.

In order to have the best chance at being success, you have to learn to be extremely vigilant about your campaigns.  You have to monitor them carefully, and always end campaigns that remain unprofitable for a long period of time.

One of the first things you should monitor is your CTR.  If your click through ratio is very poor, your ads will cost more.  It will take more money for the same number of clicks your competitors might get if they have a better CTR.

If your CTR is too low, you need to tweak your ad copy.  You need to look at the text your competitors are using, and attempt to make yours better.  Try to get inside the minds of your visitors, and think about what they're looking for when they search for a particular word or phrase.  

Use split-testing to test multiple versions of your ads, and use the best ones. Keep an eye on your quality score (QS).  If your score is too low, then you need to do a few things to get your quality score up.  

The higher your QS is, the less you'll have to pay for your clicks, and the more profit you can potentially make. The quality score takes several factors into account for its ranking algorithm, and Google doesn't release the details of every single one.  



They give you a little general advice, but it's not really enough for most people to dominate AdWords right away.  After a lot of experimentation, experts have come up with some guidelines than can help improve your quality score.

Make sure you have each campaign's keyword phrases on the landing page itself.  Don't use the keyword "golf carts" if the word "carts" doesn't appear anywhere on the page.  That could bring your quality score down.  

Your landing page shouldn't be a single page with no internal links.  Google doesn't seem to favor single page landing pages.  Add links to relevant products, articles related to the niche, or pages such as a privacy policy, terms of service, and a contact page.

Keep your campaigns focused on a few highly related keyword phrases each, such as one for the product name only, another for long tail phrases, and a third for more broad keywords.  You should make sure you target those keywords in your ad.  

If you have "golf clubs," "golf bags," and "golf club warmers" as your keyword phrases, you should try to use at least one of those phrases in your ad.  You might have something like "Golf Clubs, Bags, and Accessories" in your ad.  The words people search for will appear in bold in your ad, so the more of them you have in your ad, the more likely it is to be clicked.

Finally, you should carefully track conversions.  Make sure you have a way to track which traffic came from AdWords if you're sending traffic from more than one source.  Conversions are ultimately the most important factor in the success or failure of any pay-per-click campaign. 

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Blogs are a fantastic way to make money.  They perform well in search engines, they're easy to promote, and they can offer very sticky content.  If you blog often, and you're good at what you do, you can develop a pretty large following of readers who subscribe to your RSS feed and read your content on a daily basis.

One of the biggest keys to success with blogs is posting consistently.  If you don't post regularly, you probably won't get much traffic, and people won't return.  Posting frequently also keeps your content fresh, and search engines love fresh content.  

The more often you post, the more often the search engines will visit your site.  And every time you post, you can ping your site at the various ping locations.  This can also bring in more traffic.

What is Blogging?

Following the huge success of What is Branding video, the University of East Anglia have produced a second infographic style video "What is Blogging". This is an excellent Video, take the time to watch it.

Another major key to blog success is creating sticky content. This means you have to write posts that people will actually be interested in reading.  

Readers probably don't care what you had for dinner, unless you're running a food blog.  They want to read about topics related to your niche.  If you're running a blog about golfing, at least 75% of your posts should be related to golf.  Preferably 100%.

You should talk about golf courses you've recently played on, tournaments you've watched, and clubs you've tried.  You might occasionally post about family matters, or your dog, or your favorite restaurant as a way to connect on a more personal level with your readers, but most of your posts should be on target with your niche.

Blogs are great for people who sell services.  If you're a graphics designer or writer, having a blog is a good way to keep in touch with your clients.  You can offer updates on your schedule and availability, current prices and special offers, and when you'll be taking some time off.  

You can also post samples of your latest work. If you have a number of clients subscribe to your RSS feed, you'll be able to keep in contact with them so they'll order from you more often.

Don't start a blog with the intention of letting it sit dormant and earn money.  It probably won't work.  If you're going to start a blog, you need to be prepared to commit yourself to growing the blog, posting often, keeping it updated, and not giving up on it.  

They offer multiple selling opportunities - from text links woven throughout the content to image ads like banners you strategically place in between blog posts.  The sidebar can also be utilized as an affiliate or direct sales revenue space.

Make sure you take the time to transfer your blog over to your own domain instead of hosting it within the blogging community. This makes it more professional to the person who lands on your website and lends credibility to your efforts as the go-to person in your niche. 

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Building an online business can make you feel isolated at times. You work from home, usually on solo projects, and except for the occasional forum and chat room participation, you don't have much opportunity to interact with others.

Some new marketers make it worse by never branding their name, or simply watching forum posts from the sidelines, perhaps because they fear exposing themselves to judgment in the marketplace. But networking will help you make big gains as an online marketer.  First and foremost, it helps you brand your name in the marketplace. You'll always want to participate in the Internet marketing niche, even if it's not the niche you're making money with. 

The reason for this is because you can find potential Joint Venture partners who are in the same (or a complementary) niche as you. These relationships and bonds you build with other marketers could serve you well in the future.

Within every money-making niche you're in, you'll want to network as well. Always put your sights on someone who's a step above you on the ladder of success.  This will help you build your own business because you're catapulting your momentum forward.

If at all possible, try to attend Internet marketing seminars and seminars within your niche. You'll meet people and gain valuable insight that isn't sold online - secrets shared between friends rather than sold to a general public.

Seminars can help you bounce ideas off of others and generate new ideas based on what you learn.  It can also help you locate products and services that will help your business.

        

You might meet graphic designers, freelance writers, or an expert who could give your product or site a mention to his or her own list.  If you attend a seminar, have some business cards ready to hand out to people that include your name, email address, and website.

Get cards from others, too and then follow up on those contacts to remind people of who you are - thanking them if they provided you with any information that helps you on your journey to becoming a successful Internet marketer.

After you attend enough seminars, you may even be asked to be a speaker at one!

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AdSense can be a fantastic moneymaker.  There are many people who make thousands of dollars per month through AdSense alone.  Hearing this may get you excited, and you may already have dollar signs in your eyes.  But don't get your hopes up just yet.

Although you've probably heard about people who bring in five or six figures per month with AdSense, you need to keep one very important thing in mind.  In order to make that kind of money with AdSense, you need to have a ton of traffic.  

In fact, most people who make more than $100 per month with AdSense either have a very large website with thousands of visitors per day, or they have dozens, hundreds, or even thousands of smaller websites.

For most people, AdSense may not be worth the effort to create sites only for promoting it.  AdSense only pays a few cents for each click, depending on the keyword you target (some pay a lot more) and those few cents are a lot smaller than they were just a few years ago.  

A few years ago, some people were getting several dollars per click for many keywords.  These days, $1 clicks are relatively rare in most niches.  Most clicks seem to bring you under $0.50 now, and smaller niches may experience clicks of only around $0.10 (or even less.)

In order to make $10 per day, at $0.10 per click you would need 100 clicks.  If your click through ratio were 5%, you would need 2,000 visitors to your site every single day just to earn $10 per day. 

For sites with very little traffic, you would have to have a really fantastic click through ratio in order to earn decent money with AdSense - or, choose highly competitive keywords that pay a lot, but are harder to rank high for in the search engines. 

Some sites just naturally have traffic that doesn't buy much as far as paid information, but the visitors like to click through links to access free information.  Webmasters who have sites that target the freebie-seeking demographic should test AdSense links to see which type performs best.

If you're running a site that has an extremely general audience, AdSense might also be a good alternative.  AdSense is usually pretty good at delivering targeted ads.  You can create thousands of content pages with AdSense links, place the code in your blogs, and watch your monthly earnings rise as you create more content for your readers.

If your only goal is to make money without becoming a product owner, then consider creating a content-laden site that weaves affiliate links into the text and provides ample opportunities for clicks to AdSense links so that you can profit from the information you're delivering.

Watch these great full in depth AdSense Tutorials

       

Every good marketer knows how important it is to increase the lifetime value of the customer.  It's much cheaper to make a sale to a previous customer than it is to get a new one on board.  The cost of acquiring new customers can be high, but getting more money out of existing customers won't cost you a penny.

Building a backend to your business isn't hard... but without one, you're limiting your financial potential.  A backend is how you continue selling to an existing customer. Let's say you sell an eBook on how to make money blogging, for example.

Your eBook could discuss what a blog is, how to set one up, and how to make money from it.  Your backend sales could come from affiliate items (if you don't feel like taking the product creation route again) or a new eBook, membership site, or video/audio package you sell.

Whenever you first start selling online, always think of complementary topics you can tack on as a backend. For our example, your backend sales could be about social networking on other web 2.0 sites like Squidoo, Facebook, or bookmarking sites.

After you've begun seeing success with those, your back-end sales could continue by focusing on more paid methods of marketing, such as AdWords.  You set up your offers with your audience like stepping stones, moving from the first logical starting point to a more advanced stage.

Insert your offers right into your autoresponder system and it will automatically serve the needs of your subscribers the longer they stay on your list.

Another common way to add a back end onto a product is to offer personal coaching. 

Personal coaching can be expensive, sometimes even costing up to thousands of dollars per month.  A lot of marketers offer this as a backend strategy, giving them the potential to significantly increase the return on their investment(ROI) of acquiring the prospect.

If you take care to create top quality backend offers that add value to their needs, they'll continue buying from you. If you promote anything and everything just for the sake of cashing in, they'll eventually lose trust in you.

Your backend sales strategy isn't limited to just your autoresponder. You can put links to backend products on your "thank you" pages as well.  And don't forget that each product can act as a backend item for another one. So you might start with an ebook about social marketing and then use a blogging ebook as your back-end item for the customer.

Just make sure you don't set yourself up for limited profits by using a single product without implementing a backend strategy that will work to increase your ROI over and over again. You're building a business, not dabbling in a few hit or miss sales.

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